What do little girls want to grow up to be? Princesses? How about scientists and teachers? Time Warner Cable and other corporations (Discovery included) are behind a push to foster "Green Girls" and boys for the next generation.
Now some girls, my two daughters included, may think bugs are yucky, but they think science and "saving the Earth" are cool. And what girl wouldn't want to become a scientist or teacher, helping solve the world's problems and building young minds?
The program being promoted in NYC is called Connect a Million Minds, and aims to promote science, technology, engineering and math to young folks, girls and boys included.
The company is spending $100 million over five years "to address America's declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy." That includes using the power of its media empire to promote the initiative.
See the video below.
Note the line: "A nation more consumed by 'Dancing with the Stars' than exploring the stars."
The Discovery network has a similar science initiative called "Be the Future."
U.S. President Barack Obama has been promoting STEM education as a way to bolster the economy and young minds. He's calling for 100,000 new STEM teachers over the next decade.
According to the organization, the question is not "Why aren't there more women in science?" It's why hasn't federal action been taken to alleviate the challenges impeding women's access to higher level positions, including gender biases in the workplace and outmoded institutional practices.
What do you think? Have you thought about it?