Converting Non-Believers with Spray Foam Insulation
Steve Thomas is the host of Planet Green's Renovation Nation, a program that focuses on making green renovations to homes across the country. In his regular column on PlanetGreen.com, Steve goes behind the scenes of the show and offers additional tips and insight on green renovation
When I sprayed Michael Olinde with foam, he got it.
Michael is a salesman-type. He thought that the way to go in terms of insulation is with fiberglass because fiberglass is tried-and true and foam is new and different, and he didn't trust it. That's it in a nutshell.
So I said, "OK, fine. Are you willing to participate in a human experiment?"
And he said, "Yeah."
So, naturally, I hosed him down with foam. The foam produces an exothermic reaction when it expands and it gets hot. Once it cooled down, it trapped all of his body heat, and he was amazed at how hot it was.
I told him to consider what that foam is going to do from an insulation standpoint. It keeps all the hot air in during the winter. (You do have to use heat in Baton Rouge. It can get chilly there.) More importantly, the foam saves you money on all those big air-conditioning loads.
By the end of it, he was so excited about spray foam that he was thinking of selling it.
Generally speaking, the way to sell guys on green building is through their pocketbooks. The way to sell women (in general) on green building is health and safety. That's how it resonates.
I hit him on the pocketbook. He got it, and he became a believer.
See photos from the building process in Renovation Nation Slideshow: Presidential Salvage and Rebuilding Green
Watch the Spray Foam Insulation Video
Don't miss the Presidential Salvage episode of Renovation Nation Steve writes about.