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DCL
This term was used by Time Magazine to characterize ten ideas it deemed as going too far in the name of greenness. The Time list came complete with a eco-craziness rating system and included easy targets like reusable toilet wipes. Oddly, Time sees the stapleless stapler as "eco crazy," too. We beg to differ.
While some might want to debate what should or shouldn't be on such a list, I'd rather use that list to contemplate the issues of green backlash and corporate media greenwashing. Manipulating the masses into seeing earth friendly initiatives as potentially "crazy" goes a long way in painting the green movement as na
So, here's my definition of eco crazy: paving half the planet and soaking the other half in pesticides. A little worse than reusable toilet wipes, huh?
It's time we saw the world with new eyes...
