You realize, of course, I'm not talking about breakfast. Rather, with some help from the snarks at Urban Dictionary, here's the scoop (sorry) on granola and other earthy thangs:
Granola is "an adjective used to describe people who are environmentally aware (flower child, tree-hugger), open-minded, left-winged, socially aware and active, queer or queer-positive, anti-oppressive/discriminatory (racial, sexual, gender, class, age, etc.) with an organic and natural emphasis on living, who will usually refrain from consuming or using anything containing animals and animal by-products (for health and/or environmental reasons), as well as limit consumption of what he or she does consume, as granola people are usually concerned about wasting resources. Usually buy only fair-trade goods and refrain from buying from large corporations, as most exploit the environment as well as their workers, which goes against granola core values."
[url='http://www.urbandictionary.com/define.php?term=earthy-crunchy']Earthy-Crunchy is "an adjective describing persons or things relating to any or all of the following: vegetarianism; herbs; all-natural and organic products (such as food, skin and hair care products, etc.); recycling; protecting and preserving the environment; natural medicine; etc."
An earthmuffin is a "person (usually a female) who acts/looks like a hippie (to some) without drug use."
Last and certainly least is the earth yuppie, someone who is "like a hippy but with money and showers."