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"There are some who say that going green is just a fad," writes Planet Green's Josh Peterson. "They claim that the economic downturn will tear the green movement asunder. They say no one will want to pay an extra dollar for organic food, and no one will buy solar panels anymore. When people stop shopping for these green products, the green revolution is at an end. And in fairness, going green has elements of a fad to it."

Another Josh—from Green Surfing Movement—takes it a little further: "Inside I feel that all the media coverage about global warming, over-consumption, changing our energy habits, and changing the way we live ultimately won't produce results that actually help solve the problem. And in this global system of supply and demand, if a product doesn't create tangible results it disappears. So in the near future as humanity finds that its green efforts aren't working as immediately as desired, the green style could quickly become old fad, discarded on the waste pile along with batteries and unused plastic packaging."

Whenever my fellow humans mistake securing the future of life on Earth for a green fad, I call on Derrick Jensen: "For us to maintain our way of living, we must tell lies to each other and especially to ourselves. The lies are necessary because, without them, many deplorable acts would become impossibilities."

At Planet Green, we don't lie to ourselves or to others. It's not a green fad; it's a way of life and our actions do and will continue to make a difference.