Ferran Traite Soler/istockphoto
DCL
The gang at The GreenLoopBlog takes on the challenge of defining a green supermodel: "We all know what a supermodel is. But what makes a model green? Too often we forget modeling is a form of salesmanship. Models are hired to sell product. Companies associate their product with a particular look to grow their brand. That?s how models who achieve recognition in the marketplace warrant higher fees. Which is how modeling agencies make their percentage. Green models raise the stakes because they not only use their look to promote a product, but use the reputation they have earned in the hearts and minds of green consumers to change the way we do business."
Over at TreeHugger, we learn how British supermodel Lily Cole became an ally of Western Shoshone and environmentalists in "the ongoing struggle to halt gold and diamond mining, which displaces indigenous peoples worldwide and creates excessive amounts of mining waste and toxins." Cole had been the face of De Beers, but eventually refused to work for the company after "learning that Bushmen were evicted to make way for future diamond mining in Botswana."
Even legendary supermodel Cindy Crawford is chiming in with nine "Easy, Green Tips for Everyday Life". These include:
1. Drink filtered tap water with a reusable water bottle
2.Recycle and create a compost pile.
And don't forget Summer Rayne Oakes and her great work as a green super model and host on Planet Green's G Word.
Got a tip or a post idea for us to write about on Planet Green? Email pgtips (at) treehugger (dot) com.
