Ever heard this one? "I don't need to carry my own reusable water bottle. I'll just recycle this disposable one later." It might sound like a reasonable compromise, but let's not delude ourselves here. Sure, recycling can have a green impact, but it's important to be able to triage one supposedly green action above another. For the skeptical among you, getting lulled into the recycling catch-all can seem like an easy way to be green -- or, in the case of skeptics among us, feel like you're being green. Add to that that it can be easy to confuse greener and green, and it can become quite problematic.

Recycling vs. reuse turns out to be a matter of perception, most of the time. When you think of recycling, you might think of a shiny, efficient factory where old plastic bottles are processed and turned into new bottles at the snap of a finger; old stuff goes in, new stuff comes out, but that's not the whole story; plastic's chemistry, and a couple of other factors, give the reusable water bottle (and other objects with similar lifecycle designs) a big edge. In short, there's a reason that it's Reduce, then Reuse, then Recycle.